Transformative Leadership for a Greater Good

Insights and Strategies from Craig D. Hanson’s Leadership and Cultural Philosophy.

Unlock Strategies for Cultural Transformation

Craig D. Hanson | Business Leader | Entrepreneur | Servant Leader

Craig D. Hanson grew up in a family business and has created businesses that enhance and enrich the lives others across the country. He is a faith based CEO, entrepreneur, author, and family man determined to build a better world today through creating healthy and thriving business cultures and developing leaders.

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The Magnetic Effect: Speaking on the importance of culture by design not default

Craig D. Hanson has cracked the culture question once and for all. His upcoming book set to be released in 2025, The Magnetic Effect dives into the crucial role of culture in any organizational or team success. Craig shares his personal journey, starting from his early days in his family’s property management business to later leading the company and being a founder of four other organizations. By focusing on building a magnetic culture that values connection, collaboration, and purpose, organizations can not only grow, attract and retain top talent but also drive long-term success and better bottom-line performance. Challenges in cultural transformation are inevitable, and can happen by either design or default, but they provide opportunities for growth and innovation.

These lessons along with revealing personal insights imbue Craig’s advice with a lived-in credibility that is relatable and immediately actionable for any organization or team.

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Put your company culture to work for your team and your community

Craig D. Hanson founded My Neighbor’s Keeper to support associates during tough times and to positively impact local communities. He emphasizes good stewardship and the importance of investing in people over programs, believing that serving others fosters gratitude and personal growth. Initially, the initiatives needed guidance, but over time, they became deeply ingrained in the company culture, allowing team members to respond with care when needed. Since 2015, My Neighbor’s Keeper has transformed the workplace and communities through its strong, collective commitment to service.

“I believe that in general, we are all just better people when we are serving others. We are less focused on ourselves and more grateful for the blessings we have in life.” My Neighbor’s Keeper has become a primary culture carrier in Craig’s companies. “The first few years of My Neighbor’s Keeper, we had to push out and administrate the initiatives. But it was a beautiful thing when it became engrained in the fibers of the company cultures and you could watch it play out with the teams in the field as people were surrounded immediately with care when needed, and you could see people’s passions come through in various service initiatives.”

My Neighbor’s Keeper has been making a difference since 2015, and is a prime example of how a living, breathing and thriving culture with company-wide buy-in can be truly transformative beyond the bounds of business.

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